Jon Matthews
About the speaker
After working in marketing and advertising for 25 years, Jon quit his job as Creative Director for ad agency Wieden & Kennedy in Amsterdam and ran off to Cologne to get married, have kids and concentrate on taking photos of the back pockets of jeans.
What was talked about
My talk is about photography and how you can use it help your cause.
We look at what makes news photos; how photos can tell your story; how to make sure your pictures are honest, true and respectful; and some of the things not to do.
Unfortunately, to put all the images in a document for you to see would involve getting lots of legal clearances, but I've included web links where possible so you can get to see the images online.
My aim was not only to make you think about the images you choose for your campaign, but hopefully to look more closely at the images we see around us every day.
Downloads
Next speaker: Matt Bagwell