Matt Bagwell
Company: Iconic
Website: www.iconic.com
About the speaker
Matthew Bagwell is the founder of creative agency, SignalOrange. Their work spans brand development, experience strategy and design, graphic design and digital media.
Matthew was pivotal in the winning and development of accounts across the globe and most industry sectors, including Mazda Motors, Mercedez-Benz, Channel 4, The Met Office and the London 2012 Bid.
Matthew is the former Executive Creative Director of Syzygy AG. Prior to Syzygy, Matthew was a senior creative at brand management and design agency, Imagination Ltd. Throughout Matthew's career, he has led, inspired and nurtured teams, working with them under strenuous commercial and time-based constraints. He is also on the Executive Board of BIMA (British Interactive Media Association) and is Chair of their Awards programme.
Matthew has been called digital evangelist, offering insight into how people want to interact with organisations through multiple channels.
He is capable of bridging the gap between inventing experiences made possible by 'web 2.0' phenomena and delivering them in reality.
What was talked about
It's possible to build a site cost effectively and yet reach a world wide audience,. The question is how? The lecture Matthew gave covered the basics of how to design a site and ensure that it is seen.
The top tips
- Ask silly questions - the web is full of bullshit but is actually quite simple
- Steal stuff (open source/free image banks?)
- The web is a time-based media so think about keeping stuff up to date
- The web is interactive - you're in a dialogue so listen and act quickly
- If people can add comments to your site they may say stuff you don't appreciate - moderate your feedback
- Reciprocated links (from other sites to yours and vise-versa) are good. Who do you know?
- A distinctive URL - emotional or rational brand?
- The message is the message - don't rely on things like Flash
- Test it - you're likely to be too close to see obvious errors
- Keep it simple!
Downloads
Next speaker: Phil Carter